Treyway" refers to Kifano "Shotti" Jordan, a former associate and manager of the rapper Daniel Hernandez, better known by his stage name "6ix9ine" or "Tekashi 6ix9ine." "Treyway" is also used as a label and a catchphrase associated with 6ix9ine and his affiliated music group.
Kifano "Shotti" Jordan was known as the CEO of Treyway Entertainment, which served as a management company for 6ix9ine. However, in November 2018, both 6ix9ine and Shotti were arrested on federal charges related to organized crime, firearms offenses, and other crimes. 6ix9ine, cooperating with the authorities, testified against his former associates in court, resulting in several of them being convicted and sentenced to prison.
Before Treywood made his first significant appearance on Instagram, it was in a Takashi callout video targeting Lil Reese and Chief Keef. Chief Keef was allegedly a person of interest in two separate shootings that took place in Brooklyn over a single weekend, as reported by TMZ.
The term "Treyway" became a popular catchphrase in pop culture, even landing itself in the urban dictionary. Although rapper 69 made it sound gang-related, it is actually the name of his manager, who is not in jail and is actively involved in his own endeavors. You can find him on Instagram, where he posts live chats and does interviews.
Treyway is much more than just 69's manager; he holds the position of CEO for the Scum Gang's record label, representing Takashi. He believes that the label will produce the next big superstar in the rap industry and has been nurturing artists like Cuban Doll under his wing.
Treyway's real name is Kifano "Shotti" Jordan. Although his birth year have not been disclosed to the public, he however did reveal the neighborhood he's from. He hails from Bushwick, Brooklyn, and apparently grew up in the same area as Takashi, who was born in Trinidad and immigrated to America at a young age.
Takashi has been associated with both the Bloods and the Crips, but he seems to have stronger ties to the Bloods, as indicated by his interactions with them and references to "trayway" in his music.
It's important to note that there are various Blood gangs across America, one of which is the Nine Trey Gangsters, founded in 1993 on Rikers Island. While Takashi has spent time in prison, the connection between him and the gang is not definitively confirmed.
Treyway, however, seems to have chosen his name as a representation of his way of life rather than being directly linked to a specific gang, as suggested by his statement, "Treyway is our way of life."
Despite his academic capabilities and enrollment in advanced classes at Hunter College High School, Treyway ultimately adapted to street life in Brooklyn, where he believes you either roll with it or get rolled over. His mother valued education and provided for him, but he seemingly embraced street smarts over book smarts.
As a young boy, Treyway learned valuable lessons from street hustlers, including one you may know - Curtis Jackson, who later became famous as 50 Cent. In those days, Curtis went by the street name "Boo Boo" or "Bibby." Growing up on the streets had its challenges, and Treyway experienced the loss of friends, such as Chino, Vets, and Capo, among others.
Throughout his journey, Treyway also became a father to at least two sons. He found success in his own right and claimed to have made his millions before entering the music industry.
Treyway had known a young Danielle Hernandez, also known as Takashi, who exuded confidence, passion, charisma, and talent. Takashi was determined to make it big, and after putting on a successful show in Slovakia, Treyway took a keen interest in his potential.
Takashi strategically leveraged social media to gain attention, dressing outrageously, getting tattoos, and styling his hair in a unique way. He knew this would attract clicks and help him dominate the rap game.
Now, returning to Treyway's story, Takashi's rise to fame through social media and his distinctive appearance caught Treyway's attention, and he recognized the potential to take over the rap industry.
Treyway realized the potential in Takashi and decided to invest his knowledge and resources into supporting him. Takashi recognized Treyway as the smartest man he knew on the streets and was eager to have him on his team. Treyway used his money to establish a record label and strategized with Takashi to increase their profits.
Together, they aimed to take over the rap game and set their sights on becoming the equivalent of Death Row Records for the new generation. Their plan was to create a powerful and influential record label that would propel artists to success.
As for other business people in the industry, they entered the game with the primary objective of making money for themselves and their artists. Treyway, however, was different as he shared the same vision as Takashi and was willing to invest in his talent and support him wholeheartedly.