When Rick Ross was working out what to call his label, he settled on utilizing the Maybach brand from Mercedes-Benz as inspiration. Maybachs are high-end luxury automobiles that are worth well over $170,000.
The concept of glamour was not intended to tell his fans to run out and spend money that they don't have to buy, as he would call them, Maybach cars, but to link the high quality associated with these coveted cars with the kind of quality that Ross believed was found in his artistic work; both in his sound and his commitment of time to create the maybach music group.
MMG In the early 2010s, it looked like MMG was on schedule to truly dominate the decade. The numbers said it all. Five number one albums in three years, seven albums in a 15 month period. They ranked higher than J. Cole's dreamville label and even higher than TDE home to Kendick Lamar.
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The main artists included Meek mill, Wale, Omarion and Stalley, and they were highly visible and sought after by fans and artists alike. It seemed as though the maybach music vocal tag on their songs was practically inescapable, in part because the maybach music group and its leaders had their own challenges.
By the summer of 2010, Rick Ross could be heard all over the airwaves and inside every dance club. Rick's fourth album, Teflon Dawn, instantly captivated the minds of people and was recognized as his greatest work yet. It is of course my favorite album by him. While the album did not make number one on the billboard charts, it was liked and applauded by both fans and critics.
Among the label's early painters, the imprint would go on to release 19 solo albums, three compilation albums, five of which would be certified gold and three of which would be certified platinum C's. Ross would then move on to chase Wiz Khalifa, who was already signed to Atlantic Records in the summer of 2009.
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Rick Ross's debut album would be released by Maybach Music Group's third studio album was deeper than rap. Following this release, Ross chose to spend more of his emphasis on adding musicians to his label after signing Masspike Miles and rap group Triple C's, whose members included gunplay, torch, and young breed.
Ross would go on to release triple c's debut studio album, custom cars and cycles. By 2011, Ross unveiled a series of major plans on the day of the NFL Super Bowl when the Green Bay Packers would secure a win against the Pittsburgh Steelers. Rick Ross will declare that rapper Wale has recently been signed to his maybach music organization in Rick Ross's biography.
Rick Ross wrote: "I first met Wale at King and Diamonds. Wale was a backpack rapper, so I was surprised to see him in a strip club and I was even more surprised to hear his music booming in there". No hands was a hit record, but it wasn't an accurate representation of Wale as an artist.
He could make the strip club anthem, but he also made songs that resonated with women on a deeper level. He was the poster boy of the blogs, but he also had the hbcus and his hometown of Washington, D.C. His songs paid respect to his Nigerian ancestry and contained parts of go-go and spoken word poetry.
A day after Ross's announcement about Wale, he also told the public that Meek Mill, a Philadelphia street rapper with some battle rap history, had also been signed to MMG as part of the label's growing roster in 2011. Ross also confirmed that MMG would be launching Maybach Music Jamaica and Maybach Music Latino. He would then go on to sign the imprint's first reggae artist magazine in March of that same year.
Ross announced that he would continue to expand beyond hip-hop once more by signing R&B and soul singer Tedra Moses. Moses would be the imprint's first female artist as the artist roster continued to grow. Fans would learn in 2012 that French Montana had also signed a joint venture agreement with Maybach Music Group and Bad Boy Records.
Montana indicated that both Rick Ross and Diddy would executive produce his debut album, excuse My French, which was set to be released in the fall via Interscope Records, but only a month later, it appeared that things were already getting rocky at Maybach Music Group when Ross revealed that Pill had left the imprint and that he had never even been signed in the first place.
He also revealed that MMG had worked out a one-year arrangement with Warner Brothers in which Pill would be a member of the Maybach squad. At the mid-year point, things started to look better as Ross would go on to recruit R & B star Omarion, a former boy band fan at b2k. Ross would also declare that MMG had two upcoming albums that would be released "Self-made volume two" and "God forgives I don't" that year.
There was also speculation that the imprint was in discussions to sign rappers Dom Kennedy and Nipsy Hustle. Another report that Rocky Fresh was in talks to join the label came true, and Fresh went on to release his mixtape Electric Highway in early January 2013. regards to Rocky Fresh, Ross was on record stating, "Everybody can see a little bit of themselves in a Rocky Fresh and that's how he presents his music." I like to say he has a system, and I'm sitting back watching all of his videos and virals and I'm like, yo, this kid is really ready for the majors right here because this is major, what I'm looking at is major, and I just wanted it to be organic by late 2012.
The label was reasonably diverse, not all artists experienced the same level of success among the artists associated with MMG. Omarion's post to be was a huge summer smash, peaking at 13 on the billboard hot 100. Gunplay's living legend did not sell as well as expected, but many estimate that it was because of the extended weight for the album. Meanwhile, Rocky fresh and Fat Trail were able to maintain interest in their music through underground appeal.
After the release of mixtapes and constant touring, fans lost interest with the absence of information about further official releases. While the label was flourishing, there was also drama brewing beneath the surface. The drama that was circulating at Maybach Music Group was in part due to an ongoing beef between mmg label mates wale and Meek Mill.
In July 2014, reports stated that Meek Mill called his colleague Wale a hater. Others maintained that if wale had been on good terms with Meek, he would not have responded as he did. publicly defended the two, claiming that they were brothers and that the media should not pay attention to what was really an insignificant exchange. Two years later, at Rick Ross's birthday, the media reported that Meek and Wale had made peace.
Some argue that the situation between Wale and Meek Mill played out in much the same way that two middle managers would lobby for control at a growing startup while sliding each other constantly in 2015. When he was asked why he did not intervene in the beef between Meek and Wale because it was unnecessary, Ross stated. "It's just like being a big brother, just like every day in the studio with my homies. It's always that type of vibe we are but that's not personal, most definitely speak your mind and if you got to get emotional, speak and make your point. Whatever it is, this the squad, this the empire, it'll never go no further than that"
Rick suggested that his intervention would have only been needed if the conflict between Wale and Meek Mill had escalated and there was a threat of bloodshed or violence. He explained that when the beef unfolded, both rappers were at an emotional crossroads in their lives. On the one hand, Wale was frustrated by the lack of progress in his career. This feeling was made worse by his ongoing battle with depression and substance abuse.
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Meek, on the other hand, was bogged down with legal troubles and his ongoing beef with Drake at the height of Maybach Music Group's fame and visibility. Ross was still assigned to Def Jam and contractually obligated to release albums according to the terms and conditions that had been set, unlike other label arrangements where a non-artist was in a critical leadership role, as is the case of Dreamville's Ibrahim hamad, or chief operating officer Steve Pamone, who manages Parkwood Entertainment with Beyonce.
Rick Ross chose to run Maybach Music Group entirely on his own, negotiating his own legal issues and running his own non-music commercial projects. Taking on all of these responsibilities resulted in a significant level of stress to deal with the burden of all of these tasks. Ross began using codeine in 2011, and his drug use eventually led to many seizures, which led to the singer being hospitalized on several occasions. In order to become well, Ross stopped taking codeine, began losing weight, and took medication that had previously been prescribed to him.
These health and well-being challenges, as well as the lack of an effective label structure, really stunned the growth of MMG. Rick might have been referring to a number of decisions that he made in the early 2010s. First, some estimate that he might have been talking about his failure to sign rapper Wiz Khalifa in 2010, which was stunned by a lack of resources, particularly money, to compete with what major record labels were able to offer.
Others have estimated that he might have been referring to MMG's decision to sign Omarion in 2014, who had a wildly popular single with post but then failed to follow up that recording with something anywhere near as successful.
Others still have referred to Maybach music group's inability to assist Meek mill while he was experiencing legal challenges Others argued that it was Rick Ross's laissez-faire leadership style over the Maybach music group that generated trouble for his label, unlike Cash Money CEO Birdman, Rick Ross also functioned as an artist-friendly executive.
However, as a result of this leadership style, relationships with artists could be made difficult, especially if the founder had to make difficult decisions as in the case of Meek Mill. Ross's management style resulted in the rapper being unable to meet his full potential as a result of an absence of Ross's mentorship. While meek mill went through personal struggles, and when Ross's two artists, Meek and Wale, got into trouble with one another, Ross did not intervene to settle the beef.
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While Meek Mill had been signed to Maybach music group since 2011, reports had circulated for months once it appeared that tensions were brewing between the two. Ross went on to say, "I'll be honest, when Meek takes a jab at anybody, the only place I can assume he's doing it at is Atlantic Records." I know what it's like when me and Meek always have money because he's a boss, and real bosses give other bosses opportunities to become bigger bosses. man, go buy the biggest stuff in Dubai man, let's go be billionaires and if I'm only going to get 7 billion and you get 20 billion, God is great. That's all it is. Is it any pressure? It ain't no pressure and always remember it's real easy to make it clear when it's pressure"
At the time, Atlantic Records did not confirm whether Wale had been dropped from the label or whether the decision to split was mutually agreed upon by the artist and label while he was signed to Maybach Music Group, and thus under Atlantic Records' umbrella released three albums. During his time as an Mmg rapper assigned to Atlantic, Wale had two albums debut at number one and several platinum singles including lotus flower bomb and bad and gold records including MY PYT and the matrimony.
However, during his time on this contract, Wale struggled, particularly in the area of sales. One example is that his wallet's album fullaren 2 sold less than 30 000 copies in its first week. Wale's music still did not do well, in part because the record was not pushed the way it should have been.
Omarion gave MMG little to no credit for his success during his time at Maybach Music Group. Instead, he was now a hundred percent independent and signed with marion worldwide by 2021.
Stalley Rick Ross's former signee stated that he had found a new label home with Mellow Music Group. The Ohio rapper said to billboards, I'm pretty happy about the circumstances and the possibility with Mellow Music Group. Collaborating with Melo Music at this stage of my career is a godsend as a label.
They allow you to be yourself and let you be an artist while still helping you develope independently. This shift to mellow music came five years after his 2016 mixtape "Save Yourself" was released on Ross's MMG label. According to imprint reports, Stalley quietly parted ways with MMG in 2017 after being signed to the label since 2011, when he was part of a growing roster that included Meek Mill, Wale, and Atlanta rapper Pill.
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Brittany was promised the ability to record in addition to Moses texas artist, and there was also a rumor that Ross had big release plans for dance hall artist magazine back in 2011. Magazine worked on a couple albums and mixtapes in 2011, nothing has been announced after 2015.
There are also hints that Ross and Drake are still working on an album. Furthermore, many were aware of Ross's intention to sign Pittsburgh rapper Wiz Khalifa to MMG in 2010. While the two did record music together in Ross's studio, Khalifa never signed to MMG.
In the end, one of the albums that seemed to have promised was one with a joint venture between Rick Ross and Birdman. after recording the content, they published it and spoke about publishing volume 2 in the next year. Unfortunately, volume 2 was never released, owing to animosity between the two artists.
In 2013, both Tracy T and Fat Trail signed to MMG, but Tracy T did release an official single titled 16 with Meek back in 2013. While Tracy stated that he was willing to create a mixtape, he was less certain about releasing an album by 2014.
There hasn't been an artist signed to them in years and by years I would say six, seven, eight plus years. The current crop of artists are more so legacy acts, we could say when we're talking about Meek Mill, for instance. And it seems like Rick Ross's business ventures have taken a bigger hold of how he prioritizes things as opposed to the music side when it comes to signing new artists and being on the ball with that.
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